Privacy Policy

Last Updated: 23 September 2026

Patdel Analytics ("Patdel", "we", "us", or "our") is committed to protecting the privacy of individuals who visit our website, use our services, or interact with us through our contact and recruitment channels. This Privacy Policy explains what personal information we collect, why we collect it, how we use and store it, and the rights available to you.

By using our website or submitting information to us, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the website or submit personal information.

1. Information We Collect

We collect the following categories of personal information:

• Information you provide directly:
  • Identity and contact data: name, email address, telephone number, and organization or company name.
  • Enquiry data: the content of messages you submit through our contact forms, including any details you choose to share about your enquiry.
  • Recruitment data: if you apply for a role or contact our recruiters, we may collect your name, email address, telephone number, and any CV, résumé, or supporting documents you upload, together with any information contained in them.
  • Account data: where you are granted access to the Patdel platform, your email ID and authentication credentials.
• Information collected automatically:
  • Functional cookies: Patdel uses functional cookies to maintain login sessions for up to 12 hours. These cookies only gather anonymized data, such as session identifiers and user preferences. Patdel does not store or transmit personally identifiable information (PII) or sensitive data through cookies.
  • Technical data: standard server logs such as IP address, browser type, and pages visited, used for security and operational purposes.

2. How We Use Personal Information

• To respond to enquiries: to answer messages submitted through our contact forms and provide requested information about our services.
• To deliver our services: to provide access to the Patdel platform, authenticate users, and manage accounts.
• To process recruitment applications: to review CVs and applications, contact candidates, and manage our recruitment process.
• To maintain security: to detect, prevent, and investigate security incidents, fraud, and misuse of our website and services.
• To comply with legal obligations: where we are required to retain or disclose information under applicable law.
• To improve our website and services: using anonymized and aggregated information only.

Patdel does not share your information with advertisers or use it for marketing or advertising purposes. We do not sell personal information.

3. Legal Basis for Processing

Where required by applicable law (including the GDPR for individuals in the European Economic Area), we process personal information on the following legal bases:

• Consent: where you have expressly agreed, for example by submitting a contact form or recruitment application.
• Contract: where processing is necessary to provide services you have requested.
• Legitimate interests: for security, fraud prevention, and improvement of our services, balanced against your rights.
• Legal obligation: where we are required to process or retain information by law.

4. Cookies and Cookie Management

• Cookie Management: Users can manage their cookie preferences through their web browser settings. Blocking or deleting functional cookies is an option, though it may affect certain features of the website.
• Data Security Measures: Patdel strictly avoids the use of third-party cookies and prevents external entities from accessing or placing cookies on our website. This ensures user data remains secure and within Patdel's control.
• Third-Party Data Handling: Patdel doesn't share user data from third parties with external organizations.

5. Data Retention

• Contact enquiries: retained for as long as necessary to respond to your enquiry and for a reasonable period afterward for record-keeping, unless a longer period is required by law.
• Recruitment data: CVs and application materials are retained for the duration of the recruitment process and for a reasonable period afterward, unless you ask us to delete them earlier or applicable law requires longer retention.
• Account data: retained for as long as your account remains active or as needed to provide services.
• Logs and security data: retained for a limited period consistent with our security and operational needs.

When personal information is no longer needed, we securely delete or anonymize it.

6. User Management – Identity, Authentication, and Access Control

• User Authentication
  • Access to the Patdel system is limited to authorized administrators.
  • Users must provide a unique email ID and password to access our services.
  • Administrators have the necessary privileges to manage services.
• Data Sharing: Patdel does not share your information with advertisers or use it for marketing or advertising purposes. If you decide to stop using our services, we will take the necessary steps to protect your data and ensure your privacy.
• Encryption: To enhance data security, we use AWS's built-in encryption to protect your data both at rest and in transit. This includes encrypting data across AWS workloads, using digital signatures, integrating encryption into your applications with AWS SDK, and verifying message authentication codes.
• Password Security: Users are encouraged to create strong, regularly updated passwords. Patdel does not store your passwords; instead, you manage them independently. For secure authorization, we rely on AWS Cognito, a trusted User authentication service.

7. Data Security

• Data Storage: Patdel stores data securely within Amazon AWS infrastructure, which provides comprehensive encryption for data at rest and in transit. AWS implements strict access controls based on the principle of least privilege, ensuring that only authorized personnel have access to data.
• Incident Handling: If an incident occurs, users can report it via Patdel's dedicated service desk email. Our response team will thoroughly investigate and analyze the issue, promptly taking corrective measures to minimize any potential impact.

8. Network Security

• Hosting on AWS Virtual Private Cloud (VPC): Patdel's applications and services are hosted within a Virtual Private Cloud (VPC) on Amazon Web Services (AWS). This architecture ensures that sensitive components are isolated in private subnets, preventing direct access from the public internet.
• Encryption of Data in Transit: All data exchanged between clients, application servers, and databases is encrypted using SSL/TLS protocols. This encryption ensures secure communication, protecting our application from potential threats during transmission.
• SSL Certificate Management: SSL certificates are managed through AWS Private Certificate Authority. Automatic certificate renewals are set up to ensure continuous and seamless security for users, maintaining encrypted communications at all times.
• AWS Security Groups: Patdel uses AWS Security Groups to control inbound and outbound traffic to its resources. These act as virtual firewalls, allowing only authorized traffic to access the application and databases, enhancing the security of the environment.
• AWS Identity and Access Management (IAM): Strict access control is enforced using AWS IAM. Only authorized personnel and services have access to the necessary resources, minimizing exposure to sensitive data.
• Continuous Monitoring and Logging: AWS CloudWatch and AWS CloudTrail are used to continuously monitor network activity and log any events or changes. This enables real-time detection of security threats and ensures auditability for compliance.

9. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights in relation to your personal information:

• Access: to request a copy of the personal information we hold about you.
• Correction: to request that inaccurate or incomplete information be corrected.
• Deletion: to request that we delete your personal information, subject to legal retention requirements.
• Restriction and objection: to request that we restrict or stop certain processing.
• Portability: to request that we provide your information in a structured, commonly used format.
• Withdrawal of consent: where processing is based on consent, to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details in Section 11. We will respond within the timeframe required by applicable law.

10. International Transfers

Our services are hosted on Amazon Web Services and may involve the transfer of personal information to jurisdictions outside your own. Where required, we implement appropriate safeguards consistent with applicable data protection law to protect your information.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or want to report a privacy or security concern, please contact us at:

• Email: privacy@patdelanalytics.co
• Website: https://patdelanalytics.co/

For security incidents, you may also use Patdel's dedicated service desk email referenced in Section 7.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last Updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.